Hands On picks up where the talk ends: with the attendees who have already shown interest in your product. Practical rather than lecture-style, not recorded — and with a complete lead handover. Sessions are generally held in German. English is possible in individual cases, but German is preferred.
Classic webinars reach a broad audience. Hands On focuses on the step in the customer journey where most value is created — qualification. The topic is deliberately close to the product.
The session reaches leads that are already qualified and have a concrete interest in the product. This uses resources more efficiently and increases the conversion rate.
Unlike passive webinars, attendees ask questions, try out features and see directly how the solution solves their problem.
The product-focused presentation increases willingness to buy. Exclusivity and personal support build trust.
Highly qualified leads strengthen your relationship with potential customers for the long term.
The Digital Bash talk covers the topic broadly; the Hands On session gets down to the product. Three examples from previous campaigns (original German titles translated):
Digital Bash: “A CRM that connects” → Hands On: “CRM success in 60 minutes”
Digital Bash: “Content Marketing Powerhouse” → Hands On: “Build your AI content foundation in 60 minutes”
Digital Bash: “Fight Fire with Fire” → Hands On: “Reduce your attack surface by up to 95%”
The qualifying question is tailored to your product — for example “Are you currently planning to introduce a new CRM system?”. Only those who answer yes join the session.
Hands On pays off especially for products that need explaining. Together we check whether your topic works — and which Digital Bash is the right one beforehand.