Overview OnlineMarketing.deDigital Bash Digital Bash As of 17 August 2026

Specs & guidelines for sponsors

Everything you need to know for your appearance at the Digital Bash: talk details, tech, setup photo & timeline. Please note: Digital Bash sessions are generally held in German, so talks, slides and texts should be in German. English is possible in individual cases – please talk to us beforehand.

Go to the specs for OnlineMarketing.de formats → (Content Ad, Mailing, Webinar, Whitepaper, Sponsored Post, Podcast)

Key facts

German
preferred language of talks and texts, informal “du”
5 weeks
before the event: submit talk details
2 weeks
before the event: tech check via Zoom
1 day
before the event: submit your presentation
16
fields in the talk details form
Setup photo
before the end of the last talk

Talk details and topic

Submission is via our form (in German). Have the details ready beforehand.

Submit your talk details here

All details about the talk, speaker and company are submitted via this form (in German). Please complete it no later than five weeks before the event.

docs.google.com/forms/d/11rYEJYM_p2W2WjCLhbe1TX7JedOkprdyTrfCAfd7Gaw/viewform
Open form →
Deadline
5 weeks before the event
Choice of topic
Broad topics rather than niche, no sales pitchWe ask for topic preferences with every registration and primarily pass on the leads who registered for your talk.
What works well
Teach the market: step-by-step guides, listicles in the title, solved problemsPut your own tool in context and show alternatives instead of only talking about your own product.
The 16 fields in the form have them ready
01Who is giving the talk
02Talk title
03Short description of the talk
04Key takeaways
05Names of the speakers
06Speaker email address
07Speaker phone number
08Speaker LinkedIn profile
09Bio / personal description
10Speaker photo
11Address for parcel delivery
12Company profile
13Company LinkedIn account
14Company Twitter account
15Company Instagram account
16Company Facebook account

Tone & language

For all texts and creatives, at Digital Bash and OnlineMarketing.de alike. Our audience is German-speaking, so all texts are written in German and follow these rules.

Form of address
Informal „du“, lower caseNo „ihr“, no formal „Sie“ – not even on creatives.
Gender-inclusive language
Colon for German terms, e.g. Leser:innenEnglish terms are not gendered. Prefer collective nouns such as Fachkräfte, „alle“ instead of „jeder“.
Compound words
Marketing-Fachkraft · Unternehmensleiter · Social Media ManagerEnglish-German with a hyphen, German written as one word, fully English word groups written separately.
Numbers
Write out numbers up to twelve, „Prozent“ and abbreviations
Sources
Every statistic with a traceable sourceAs a reputable link or clear reference, no asterisks or footnotes. We cannot include unsupported claims.
Not wanted
Colloquial language · empty phrases and vague buzzwords · clichéd assumptions

Presentation and tech

Recommendations from several hundred sessions, achievable even on a small budget.

Presentation
Submit 1 day before the event
Camera and connection
External webcam instead of laptop camera, LAN cable instead of Wi-Fi
Light and sound
Light from the front, professional microphone or headset
Background
Calm, understated, tidy
Engagement
Use quick polls and refer to them in your talk
Your own promotion
Visuals, texts and links are provided by usFor your mailing list and your channels. We also tag you in our network posts.

Setup photo for the LinkedIn post

Right after the event, we summarise it on LinkedIn and tag you and your company.

Subject
You with your setupA selfie with the screen in the background or a photo taken by a colleague. Your logo may be visible.
Quality
Sharp, not pixelated, face recognisable, looking into the camera
Deadline
before the end of the last talkIdeally one day before or on the morning of the event while setting up. Without a photo we use a screenshot from the live talk – which looks much worse.

Timeline before the event

Orange marks what comes from you. We take care of everything else.

5 weeks
Speaker
Submit topic and details
Via the talk details form.
4 weeks
Digital Bash
Final agenda, talk slot
We let you know your exact slot.
3 weeks
Digital Bash
Landing page ready
From here, promotion runs across all channels.
2 weeks
together
Tech check via Zoom
Sound, video, screen sharing, running order.
1 week
Speaker
Submit setup photo
A look behind your scenes.
1 day before
Speaker
Submit presentation
Final deadline for your materials.
Event day
together
Give your talk
We share your speaker photo on social media.
1 week after
Digital Bash
Feedback and leads
Attendee feedback and lead delivery.
from you from us

Handover and contact

One folder, one message, one contact person. If anything is unclear, ask us beforehand.

Checklist before sending 7 items
  1. All German texts use the informal „du“ in lower case, with the gender colon
  2. Talk details submitted via the form five weeks before the event
  3. Tech check appointment confirmed
  4. Statistics and claims backed by a traceable source
  5. Setup photo delivered, sharp and with a recognisable face
  6. Presentation submitted no later than one day before the event
  7. One contact person named for questions

Questions

We reply within 24 hours.

Sponsorship & sales
buchungen@onlinemarketing.de
+49 40 22 85 34 092