Overview OnlineMarketing.deDigital Bash OnlineMarketing.de As of 17 August 2026

Specs & guidelines for OnlineMarketing.de

Requirements for the formats on OnlineMarketing.de: Content Ad, Standalone Mailing, Webinar, Whitepaper campaign, Sponsored Post and Podcast. Select above what you are delivering – the page then only shows the requirements for that format. Each section can be copied in full with one click, and printing always covers the current selection only. Character limits refer to German copy, as our audience is German-speaking.

Go to the specs for Digital Bash sponsors → (timeline, talk details, tech, setup photo)

What are you delivering?

Tone & language

For all texts and creatives, at Digital Bash and OnlineMarketing.de alike. Our audience is German-speaking, so all texts are written in German and follow these rules.

Form of address
Informal „du“, lower caseNo „ihr“, no formal „Sie“ – not even on creatives.
Gender-inclusive language
Colon for German terms, e.g. Leser:innenEnglish terms are not gendered. Prefer collective nouns such as Fachkräfte, „alle“ instead of „jeder“.
Compound words
Marketing-Fachkraft · Unternehmensleiter · Social Media ManagerEnglish-German with a hyphen, German written as one word, fully English word groups written separately.
Numbers
Write out numbers up to twelve, „Prozent“ and abbreviations
Sources
Every statistic with a traceable sourceAs a reputable link or clear reference, no asterisks or footnotes. We cannot include unsupported claims.
Not wanted
Colloquial language · empty phrases and vague buzzwords · clichéd assumptions

Content ad in the newsletter

Placement within our newsletter.

Header text
max. 65 characters
Teaser text
max. 200 characters
CTA button text
max. 30 characters
Banner
600 × 200 pxmax. 60 KB
Examples
Newsletter 1Newsletter 2Newsletter 3

Standalone Mailing

A dedicated send to our mailing list.

Subject line
max. 65 charactersUp to two variants possible for an A/B test.
Preheader
max. 35 characters
CTA button text
max. 30 characters
Teaser text
optional
Landing page
Link to the desired landing page
Total length
no more than one A4 page
Mailing width
600 pxfixed width
Header image
600 × 200 pxor square, may exceed 200 px in height
Examples
Example 1Example 2Example 3

Standalone Webinar

Your own webinar with a landing page and a complete promotion journey.

Texts
Short summary of the content, bullet points on what attendees learn in the webinar
Landing page cover
892 × 560 px
Newsletter banner
600 × 200 px
Billboard
1,200 × 200 px
Mobile banner
300 × 250 px
Content Recommendation
620 × 400 px
Social
1,080 × 1,080 pxplus 1,080 × 1,920 px
Poptin
462 × 231 px
Examples
webinar.onlinemarketing.de

Whitepaper campaign

Available in German and English on request. For bilingual campaigns, please provide all texts and creatives in both languages.

Texts
Short summary of the content, bullet points on what readers learn in the whitepaper
Article image
980 × 400 px
Landing page cover
620 × 877 px
Newsletter banner
600 × 200 px
Billboard
1,200 × 200 px
Mobile banner
300 × 250 px
Content Recommendation
620 × 400 px
Social
1,080 × 1,080 pxplus 1,080 × 1,920 px
Poptin
462 × 231 px
Examples
whitepaper.onlinemarketing.de

Sponsored Post

Editorial article, published in German. The language rules from Tone & language also apply.

Excerpt
max. 156 charactersMakes readers want to read the article and roughly summarises the content.
Text length
at least 500 words, no upper limitOur editorial team shortens very long articles in consultation with you.
Structure
Meaningful title, subheadings as H2, visuals to break up the text
File format
DOCX, alternatively PDFAlso possible: share via Google Drive or send bundled via WeTransfer.
Tracking
Provide tracking links
Cover image
980 × 400 pxLogo not in the bottom left corner
Images in the article
max. 700 pxwidth
What the editorial team needs to know in advance
  • When exactly should the article go live?
  • Are you writing the text yourselves, or is there a writing brief for the editorial team? If so, please provide clear instructions.
  • Are there any requirements for social media distribution?
  • Is additional social promotion planned, and on which channels? The editorial team needs material for this.
Contact
  • redaktion@onlinemarketing.de for questions about the article.

Digital Bash Podcast

One focus per episode, recorded in German. Guests give listeners a look behind the scenes: best cases, personal experience, practical tips.

Target audience
Decision-makers with budget responsibility, CMOs, CEOs, publishers, advertisers, media and advertising media
Topics
Marketing tools · social media and influencer marketing · newsletter marketing · e-commerce · SEO and SEA · content marketing · HR · B2B marketing · programmatic
Publication
iTunes, Spotify, Acast, SoundcloudAlso promoted in the Digital Bash newsletter and via the social channels of OnlineMarketing.de and Digital Bash.
Contact
Niklas Lewanczikredaktion@onlinemarketing.de
OnlineMarketing.de
450,000unique users
Social Media
100,000+followers
Newsletter
20,000subscribers
Podcast
approx. 1,000subscribers
Per episode
200–250Streams

Handover and contact

One folder, one message, one contact person. If anything is unclear, ask us beforehand.

Checklist before sending 7 items
  1. All German texts use the informal „du“ in lower case, with the gender colon
  2. Character limits checked: subject 65, preheader 35, CTA 30, excerpt 156
  3. Creatives in the required dimensions, newsletter banner under 60 KB
  4. Statistics and claims backed by a traceable source
  5. Target URLs including tracking checked and working
  6. For a bilingual whitepaper campaign: all assets in German and English
  7. One contact person named for questions

Questions

We reply within 24 hours.

Sponsorship & sales
niels@onlinemarketing.de
+49 40 22 85 34 092
Editorial team
redaktion@onlinemarketing.de
Sponsored posts and texts
Podcast
redaktion@onlinemarketing.de
Niklas Lewanczik