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OnlineMarketing.de · editorial article

Your topic, in an editorial environment.

An article that sits in the environment of our editorial team: published on the website, in the newsletter and on all social channels. It stays available and keeps working long after the campaign has ended.

€4,505
complete package including promotion, net
Permanent
the article stays online and findable via search
6 channels
website, newsletter, LinkedIn, Facebook, X and Instagram

How the article comes about

From agreeing the topic to publication it usually takes two to four weeks. There is at least one round of feedback before it goes live.

Step 1

Clarify goal and topic

Together we define what it is about, who it should reach and when it is published.

Step 2

Provide the material

You send us the text and images — or we write the article for you.

Step 3

Editorial review

Our editorial team reviews and corrects the article. You see it for approval before publication.

Step 4

Publication and promotion

The article goes live and is promoted via newsletter, display and social. On request you receive a report.

What is included

  • Review and proofreading of the article by our editorial team
  • The article remains permanently available
  • Links to your landing page included
  • Publication on website, newsletter, LinkedIn, Facebook, X and Instagram
  • Banner in the newsletter header over two days, more than 40,000 sends (worth €1,720)
  • Display campaign with billboard ad desktop and mobile, 30,000 impressions (worth €2,250)
  • Promotion budget on the Meta platforms, we design the creatives
  • On request, reporting on visits and time on page including screenshots

What you provide

  • The text with at least 500 words — or the brief for us to write it
  • A meaningful title and subheadings as H2
  • Cover image 980 × 400 px, images in the article max. 700 px wide
  • An excerpt with a maximum of 156 characters
  • Tracking links and the landing page
  • One contact person for the feedback round

All requirements are listed in the specs & guidelines. The article is published in German.

Pricing

The package price includes promotion across all channels. If you only want the article published, book the version without promotion.

Complete package

Editorial review, publication on all channels, newsletter banner, display campaign and promotion budget.

€4,505
net, package price
OptionPrice
Sponsored Post / Advertorial – complete package€4,505
Sponsored Post / Advertorial without promotion€1,900
Optional extras

A tailored offer is available for start-ups — just ask. All prices are net, plus 19% German VAT where applicable.

What goes well with this

The formats work best in combination. This is what our partners combine most often:

Whitepapers & webinars Lead campaigns on a cost-per-lead basis — you pay per qualified contact. View product → Content ad in the newsletter Image, text and call to action in position 1 of the daily newsletter. View product → Display Billboard, content recommendation and PoptIn as a monthly package in three sizes. View product → Digital Bash dates 2027 A talk in front of the right topic community — reach and leads in one. View dates →

Do you have a topic that carries?

Send us your idea — we will tell you whether it works in an editorial environment and suggest a title and a date. On request we write the article for you.