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OnlineMarketing.de · display

Visible at the strongest touchpoints.

Billboard, content recommendation, PoptIn and the content ad in the newsletter — bundled as a monthly package in three sizes. No remnant inventory, but fixed placements in an editorial environment.

from €2,000
per month from a three-month term, net
0.50%
average click rate across all placements
4 slots
billboard, content recommendation, PoptIn and newsletter

What is included

  • Billboard, content recommendation, PoptIn and content ad in the newsletter
  • Average click rate of 0.50%
  • Premium format in an exclusive environment
  • 20% cheaper from a three-month term
  • Content recommendation appears below every article and every glossary entry

What you provide

  • Creatives in the dimensions listed below
  • The landing page including a tracking link
  • Optionally several motifs for an A/B test
  • Optionally new motifs for the monthly swap

The dimensions are also listed in the specs & guidelines.

Pricing

Three package sizes, each as a monthly package. From a three-month term the price drops by 20%.

ServicesStarterPremiumTakeover
Total ad impressions35,000100,000200,000
of which billboard10,00025,00050,000
of which content recommendation15,00050,000100,000
of which PoptIn5,00020,00040,000
of which content ad in the newsletter5,0005,00010,000
Average clicks1755001,000
Price per month€2,500€5,900€10,900
Price from 3 months€2,000€4,720€8,720
Formats and dimensions
Billboard desktop 1,200 × 250 px Billboard mobile 300 × 100 px + 300 × 250 px Content Recommendation 620 × 400 px + 300 × 250 px PoptIn 400 × 230 px Content ad in the daily newsletter, position 1
Optional extras

The cost per thousand impressions is between €43.60 and €71.42 depending on the package. All prices are net, plus 19% German VAT where applicable.

What goes well with this

The formats work best in combination. This is what our partners combine most often:

Sponsored Post / Advertorial Your topic as an editorial article, permanently available and shared across all channels. View product → Content ad in the newsletter Image, text and call to action in position 1 of the daily newsletter. View product → Whitepapers & webinars Lead campaigns on a cost-per-lead basis — you pay per qualified contact. View product → Service provider promotion A permanent directory listing, including enquiries from the offer finder. View product →

Which package fits your budget?

Tell us the timeframe and your goal — we will recommend the package size and tell you honestly when the longer term pays off.