A whitepaper or a webinar, promoted across all channels of OnlineMarketing.de — you pay for the individual qualified contact, not for reach. You decide in advance who counts as a lead.
From the first call to the lead handover it usually takes four to six weeks. We do most of the work — you provide the topic and the material.
We clarify who you want to reach and which criteria a lead has to meet. That determines the price per contact.
Our editorial team puts the whitepaper or webinar into shape: preparation, design, landing page and registration form.
Promotion via articles, newsletter, display and social — until the agreed number of leads is reached.
You receive the complete contact details including your qualification criteria, cleanly prepared.
All dimensions and text lengths are listed in the specs & guidelines.
Both routes are billed per lead. The difference lies in the effort on your side and in how close you get to the audience.
A document that stays permanently available and is offered for download via the landing page. You provide the content and material once, after that the campaign runs without you.
A live session with your speaker. You run the session on your platform, we generate the registrations through the campaign. You hear the audience’s questions first hand.
You pay per lead, not per impression. The tighter you define the audience, the higher the price per contact — the surcharges are fixed and known in advance.
Name, email, job title, company, company size, industry, postcode, country and phone number.
| Filters and options | Surcharge per lead |
|---|---|
| Standard lead | 40 € |
| Company size 50+ employees | + 15 € |
| Company size 100+ employees | + 20 € |
| Company size 250+ employees | + 25 € |
| Company size 500+ employees | + 30 € |
| Company size 1,000+ employees | + 45 € |
| Excluding agencies | + 10 € |
| Excluding advisors and consultants | + 15 € |
| Managers only, including C-level | + 45 € |
| One additional question – all answers count as a lead | + 15 € |
Pupils, apprentices and students are always filtered out and not charged. Whitepapers and webinars are produced in German; whitepaper campaigns are also available in English on request. All prices are net, plus 19% German VAT where applicable.
The formats work best in combination. This is what our partners combine most often:
Tell us the audience, the volume you want and the timeframe — we will calculate the price per lead and tell you honestly whether a whitepaper or a webinar works better.