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OnlineMarketing.de · newsletter

Your mailing, to our contacts.

Your own newsletter with your content, sent through our mailing list. No editorial environment, no distraction — and on request not to everyone, but only to the contacts interested in one topic.

from €1,700
per send to a single topic list, net
20,000
contacts in the full list
20%
average open rate, 5–7% click rate

What is included

  • An individual mailing with your content
  • The full list or a single topic list
  • High-quality contacts from the digital industry
  • Average open rate: 20%
  • Average click rate: 5–7%
  • We handle the send, the date is agreed with you

What you provide

  • A subject line with a maximum of 65 characters, ideally two variants for an A/B test
  • A preheader with a maximum of 35 characters
  • Call-to-action text with a maximum of 30 characters
  • The content of the mailing, no longer than one A4 page in total
  • Header image 600 × 200 px, fixed mailing width of 600 px
  • The landing page including a tracking link

All requirements and example mailings are listed in the specs & guidelines.

Pricing

The price depends on the list: the full list reaches every contact, a topic list only the people interested in exactly that topic — considerably cheaper and with far less waste.

Full list

Your mailing to all 20,000 contacts of the OnlineMarketing.de newsletter.

€4,300
net, per send
ListContactsPrice per send
Full list20,000€4,300
Social Media10,800€3,200
Content Marketing9,300€2,700
SEO9,000€2,600
E-Commerce9,000€2,600
KI8,200€2,500
Marketing tools7,600€2,200
HR6,600€1,900
B2B6,600€1,900
E-Mail6,000€1,700
SEA5,500€1,700

The full list is made up of the 20,000 subscribers of our daily newsletter — across all our mailing lists, including Digital Bash, we reach more than 50,000 contacts. Contact numbers rounded to the nearest hundred, as of September 2026. All prices are net, plus 19% German VAT where applicable. We agree send dates with our editorial plan. The mailing is published in German.

What goes well with this

The formats work best in combination. This is what our partners combine most often:

Content ad in the newsletter Image, text and call to action in position 1 of the daily newsletter. View product → Whitepapers & webinars Lead campaigns on a cost-per-lead basis — you pay per qualified contact. View product → Sponsored Post / Advertorial Your topic as an editorial article, permanently available and shared across all channels. View product → Display Billboard, content recommendation and PoptIn as a monthly package in three sizes. View product →

Which list do you want to reach?

Tell us the topic, your goal and your preferred date — we will tell you which list fits best and when it is available.